2009 Cortiva Institute's Spa Manager's Conference - Chicago Managing Your Spa in a Changing Environment
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Thursday, April 2 - Friday, April 3, 2009 / 9:00am - 5.30pm / 12 hours / $575 Full package, including networking lunch
Cortiva Institute will hold a Spa Manager's Conference at the Cortiva Chicago School April 2nd & April 3rd, 2009. Owners and managers of leading spas and massage therapy organizations will be invited to attend and brainstorm current issues with staff training, management, communications and online CE. Workshops during the conference will be conducted by key faculty from Cortiva's nationwide community of massage therapy schools. WTS International, Kate Mearns, Spa Director, The Spa of Colonial Williamsburg will open the conference with a key note presentation.
The theme for the conference is Managing Your Spa in an Environment of Change. The current state of the economy has led to a decrease in the number of people seeking massage but has increased the amount each customer spends per visit. Cortiva's Spa Manager's Conference is designed for spa managers, owners and lead therapists seeking a competitive edge in a sophisticated yet fickle market.
Workshop Schedule - Day 1
8:30am Registration
Managing Your Spa in a Changing Environment
WTS International, Kate Mearns, Spa Director, The Spa of Colonial Williamsburg
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Thursday, April 2, 2009 / 9:00am - 10:00am / $50 Key Note Presentation
Founded in 1973, WTS International is one of the world's leading spa, fitness and recreation activities consulting and management firms. WTS provides: conceptual and strategic planning; feasibility and needs assessment studies; design consultation and space plan development; pre-opening services, turnkey management or operational consulting, IT and creative services. The organization services spas, athletic and tennis facilities, and leisure complexes of all types and sizes throughout the United States and abroad. WTS clients include hotels and resorts, private golf and country clubs, hi-rise luxury residential developments, office and mixed-use sites, and master-planned community/recreation club houses.
Managing Massage Therapists and Other Health & Wellness Practitioners
Cortiva Institute, Rebecca Edwards
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Thursday, April 2, 2009 / 10:30am - 1:30pm / 3 hours / $150
Treatment practitioners are the lifeblood of any spa or wellness facility. This workshop is designed to help you understand the dominant traits and independent spirit of this unique group of employees. Common job "satisfiers" and "dis-satisfiers" will be identified, and practical solutions offered that won't negatively impact your bottom line. Through group discussion and creative brainstorming, you will develop new strategies that you can implement immediately to improve employee motivation, personal accountability and employee retention.
1:30pm - 2:30pm Lunch
Client CARE - Creating a Return on the Experience
Cortiva Institute, Patrick Pheasant
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Thursday, April 2, 2009 / 2:30pm - 5:30pm / 3 hours / $150
This unique and motivational course is for managers and owners of spa and therapy boutiques and their staff who are looking to promote and encourage their massage therapists to sell products to clients. Participants are introduced to Cortiva's CARE process - Creating a Return on the Experience (CARE) for the client. This course explores selling and marketing strategies for the small to medium sized spa. Communication skills for the therapist are developed and techniques for internal marketing and establishing incentives are brainstormed. Participants will gain an understanding of the client's psyche and pursue more efficient and economical approaches to selling products in a fun and dynamic learning environment.
Workshop Schedule - Day 2
Intentional Leadership & Powerful Communication
Cortiva Institute, Rebecca Edwards
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Friday, April 3, 2009 / 9:00am - 12:00pm / 3 hours / $150
Improve your effectiveness as a leader and decrease your stress level. Whether you are a spa director or a lead therapist, this workshop will help you learn to lead with intention every day in order to increase results, improve morale and become the kind of leader people want to work for.
Topics include:
- What does 'leadership' mean anyway?
- Creating rituals for daily success
- Powerful speaking that moves people to action
- Coaching, discipline & other dreaded encounters
12:00pm - 1:00pm Lunch
Dealing with Change in the Spa Industry
Cortiva Institute, Patrick Pheasant
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Friday, April 3, 2009 / 1:00pm - 4:00pm / 3 hours / $150
This fun, thought-provoking course is specifically for massage therapists going through a challenging change in a team, at their practice or working on a client who is experiencing difficult change. The workshop covers effective change management techniques to help you make best decisions. Highlighting the latest scientific developments on how we learn and deal with change you will explore the limitless possibilities of your future. You will learn how to maximize your resources to get forward with your career, your work life and your business partnerships.
Creating, Maintaining and Marketing Your Brand
Mandarin Oriental Hotel Group, Sonee Singh, Regional Director of Spa - The Americas
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Friday, April 3, 2009 / 4:00pm - 5:00pm / $50 Key Note Presentation
Mandarin Oriental Hotel Group is an award-winning hotel company well-recognized for providing luxurious experiences around the world. The Group is focused on expanding its global presence, as well as increasing the appeal of its hotels, in particular to the sophisticated leisure traveler, with new brand-defining services and amenities. These include the luxurious and holistic Spas at Mandarin Oriental, the "Hideaway Resorts", award-winning restaurants and bars, and highly sophisticated guest entertainment systems and other cutting-edge technology.
Prices: Workshops can be taken individually or as a package. $50 Key Note Presentation, $150 per workshop, $300 per day, Lunch $25 per day. Total package $575. Limited seats available.
Kate Mearns
Spa Director, The Spa of Colonial Williamsburg  , has spent the past 16 years sharing her beliefs that the spa experience should be primarily about one's wellness.
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Rebecca Edwards
Corporate Director of Career Services for Cortiva Institute has been in management and leadership roles in the health and wellness education industry for the past 15 years.
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Patrick Pheasant
Corporate Director of Continuing Education and Online Training at Cortiva Institute, is originally from Australia, and has worked in Japan and The Netherlands for twelve years as an actor, educator and entrepreneur.
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Sonee Singh
Regional Director of Spa - The Americas for Mandarin Oriental Hotel Group has been in her current role since the beginning of 2008, and is now overseeing 14 spas within the region that are in operation or under development.
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